Our Story

Inspired by life and LEED®

In 2006, our founder Susan embarked on a major healthy green lifestyle makeover, inspired by her young son’s food and environmental allergies. During the process, she actively sought out useful online tools where she could discover new actions to take, as well as learn about their impact, track her progress, and even compare and share the experience with people she knew. While she found no such site, she did find LEED®, a system that evaluates and recognizes designers and developers for incorporating green features into buildings.

Susan began to wonder why there wasn't an online LEED® for people. The vision for Practically Green was born.

We are redefining the way people live and work.

We know that healthy, sustainable choices aren’t always clear and easy to make. It’s a lot to learn, sometimes hard to change (and at times, hard to stay motivated to change) but it can also be extremely fun and inspiring to make progress. To make it easier and faster, we’ve taken the best interactive tools we know—great content, game mechanics, and social networks —and applied them to the challenges of sustainability and social responsibility. We work with amazing companies to power their own customized sustainability engagement programs for their employees, members and customers. In short three years, we’ve helped tens of thousands of people from hundreds of countries. As we go, we’re constantly tweaking our technology and our programs to make them both effective and beloved, then scaling them as broadly as possible.

Practically Green is not only a useful and efficient digital and mobile application, it's also a community of people who make it a reality: A talented, multitasking team; participants who share their actions and opinions, making the journey easier for others; and organizations that know sustainability is the key to the thriving in the future. We're focused on regular people—young and old, businesses as well as family types. Our goal is to give people what they need for each sustainable step, each sustainable choice, and each sustainable change. Our dreams are big, but we're not stopping until healthy green living is the conventional way of life.

Ready to join? Think your company should join? We'd love to hear from you.