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What's Practically Green?

Practically Green is an online service that helps busy people make smart, practical, eco-friendly decisions for themselves and their families. We start with a dynamic assessment tool -- the Quiz -- that delivers a customized, manageable plan of next steps for healthy green living. We also offer expert advice, scientifically accurate information, and real-world, friend-to-friend recommendations for hundreds of things you can do. We want to make green living easier and enjoyable, and to remove some of the guilt, confusion, and cost that can arise.

What can you help me with?

We help you figure out where you are in the spectrum of green living.

The more you do, the better your profile. And, as you start doing more and letting us know about it, your profile automatically improves.

We make it easier to figure out what to do, how to do it, and why to do it.

Practically Green pulls together trusted, scientifically based information on hundreds of things you can do to be greener, why that action is green, as well as useful links and how-to's. We've also created a proprietary points system for actions to make it easier to understand whether it's a high-impact thing or a low-impact thing. Based on your profile, we then create a personalized set of recommendations of more things you can do to be greener.

We let you know what real people think: about actions and products

We know that there is a difference between something that seems like a great idea and something that IS a great idea. We pull together opinions from people who have taken each action. Was it easy or hard? Did it cost a lot or save a lot? What product or service did they use? Did they like that product or not? Would they recommend the action? Would they recommend the product? Friends can also recommend actions to friends, which helps ensure you are getting the best green ideas from everyone.

What makes this fun?

Your Friends Can Be Practically Green Too!

We love Facebook and Twitter. And we know that your friends do too. Going green is WAY more fun when you can share what you are doing with your friends--and they can share what they're doing with you. We built Practically Green so you can see what actions your friends are taking, pass recommendations to each other, and share your awards and rewards.

Awards & Badges

Green living has some short-term tangible benefits (lower electric bills!), but many are longer-term and feel a little invisible. So we've created ways to pat you on the back and recognize you for taking actions. Whether it's earning your Silver Medal in Energy or a Green Your Bath badge, we hope that some feedback will inspire you to do more.