Cambridge, MA (June 14, 2012) Practically Green has been selected as a winner in the category of Best Use Of Game Mechanics for the 2012 MITX Innovation Awards. Practically Green’s sustainability engagement program was also a finalist in the Best “Doing Good” Innovation category.
The annual MITX Innovation Awards program is the largest awards competition of its kind, celebrating the innovations powering the future of marketing and revolutionizing the way we work and play. The MITX Award winners were announced in 13 general categories, “Best of Show for Innovative Business,” the PwC Promise Award, and People’s Choice Awards for Class President & Vice President for the model class of 2011, at a sold out ceremony held on June 12th at the Westin Copley Place, Boston.
“We have created a fun, smart and practical way to inspire people, and the companies they work for, to embrace healthier and more sustainable choices,” said Practically Green’s Founder & CEO Susan Hunt Stevens. “We are already thrilled with the response from our customers. It is truly a huge honor to have our peers, the judges and others in the amazing Boston innovation eco-system acknowledge our ground-breaking work.”
“The Innovation Awards offer an opportunity for us to come together and celebrate the incredible achievements of New England’s innovation economy. The ingenuity and focus possessed by this year’s winners is truly inspiring,” said MITX President Debi Kleiman. “MITX is very proud to host this program and showcase some of the best work that our community is producing right now.”
Judges for the MITX Innovation Awards included over 100 industry professionals representing various disciplines including CEOs, marketers, technologists, strategists, investors, designers, and business professionals.
For the complete list of winners and other information please visit the MITX Innovation Awards Website.
Practically Green is the leading provider of digital sustainability engagement programs. The company helps organizations inspire stakeholders to embrace healthier and more sustainable behavior—at work, at home, and when out in the community. This effective approach combines proprietary and curated content with the power of social sharing and gamification to make sustainable choices simpler, faster, and way more fun. Like a LEED for daily life, the web and mobile applications motivate people by bringing visibility and recognition to this largely invisible process. They also empower sustainability leaders with tools that help ensure corporate priorities are being met. Based in Cambridge, MA, Practically Green was recently selected as one of the Great Green Ideas for 2012 by Fortune Brainstorm GREEN.
Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Cambridge, MA. For more information, visit http://www.mitx.org.
Sarah Finnie Robinson
Founding Partner | Head of Social